In a race, text just can’t compete with images. It makes sense. After all, we don’t even possess the innate cognitive ability to process words. It’s an entirely more advanced process our brains have to work through. At birth, a baby understands the image of his or her mother months before being able to understand what the word mommy means. We understand images instantly. We have to work to process text.
In fact, the brain processes images 60,000 times faster than it does text. And it’s more accustomed to processing images—ninety percent of the information sent to the brain is visual, and 93% of all humans communication is visual. Again, none of this is new or recent. The human brain has always processed images ridiculously faster than words, so . . . the recent trends in marketing shouldn’t be surprising.
90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) you’ll be able to communicate more value, quicker.
80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Virtually everyone owns a camera these days. Just grab your smartphone, open up the camera app, click away, and get some pretty high resolution images. Having a camera everywhere you go is great for all kinds of businesses who rely on images for a giant chunk of their marketing efforts, particularly on social media. So if you have a built-in camera right on your mobile device, why would you even bother with hiring a professional photographer again, particularly for social media? In this post, we will take a look at why using a professional photographer for your social media marketing campaign is not only still relevant, it comes with a lot of added benefits.